As a professional customized manufacturing factory for shopping mall lighting devices, we undertake the entire process of customized production, pre-assembly, logistics and on-site construction of the Year of the Horse themed lighting devices on the facade of shopping malls. The visual design of the scene is the responsibility of the co-designer. During the implementation of the project, we focused on overcoming the six core problems of special-shaped curved curtain wall fit, safety of high-altitude external structures, synchronous dynamic control of multi-layer lights, fine closing of module seams, overall factory pre-assembly, and time-limited high-altitude hoisting of pedestrian streets. Block prefabrication through 3D scanning modeling, dual load-bearing anti-fall structure design, zoned DMX lighting programming, customized edge profile sealing, 1:1 Targeted solutions such as complete pre-assembled numbers in the factory and modular hoisting at night during peak hours have solved technical and construction obstacles one by one. They not only ensure that the outdoor lighting equipment is weatherproof and waterproof, and the structure is stable and safe, but also achieve precise restoration of the shape and efficient on-site installation, strictly matching the project opening time.
The entire set of customized shopping mall facade lighting devices perfectly fits the curved facade of the building. The warm golden layered dynamic lighting blends with the night view of the Beijing Road business district in Guangzhou. The outdoor giant IP lighting curtain wall is paired with the indoor supporting interactive lighting art check-in scene to form a multi-layer check-in line that links the inside and outside; the complete IP is retained during the day. Painted visuals, programmable dynamic lights at night cycle switching between running water, gradients, running and other special effects, breaking out of the limitations of traditional static outdoor advertising, successfully becoming a new urban internet celebrity landmark on Beijing Road, while achieving multiple commercial values of creating a commercial atmosphere, diverting traffic to the business district, and upgrading the city’s night view.
The real-life video of the project implementation has been played 487,000 times on TikTok short videos and retweeted more than 56,000 times, and related topics are hotly discussed; Instagram check-in pictures and texts have reached 21,000 accounts, triggering tens of thousands of retweets; YouTub videos have been played 12 million times, with over 3,000 topic discussions; in addition, Threads has gained 32,000 exposures and nearly 10,000 shares; Lemon8 The note has been viewed 18,900 times.
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